E-co-nom-ics: A Simple Twist on Normalcy by Kersten Kelly

I have always been fascinated by the study of economics, though not always motivated to learn and/or study the finer points. The book, E-co-nom-ics, by Kersten Kelly, allows the reader to get a more in-depth look without bogging down in classic “higher learning” rhetoric, while still maintaining a teaching and learning application.
By using the illustration of “The Prisoner’s Dilemma,” Ms. Kelly applies economics practically, i.e., Cold War, tobacco, soda and other advertising.  E-co-nom-ics  shows how economics involves and affects all aspects of life.
As the title would suggest, the book is not an economics textbook, but a way to introduce the average consumer to the how’s, why’s and wherefore’s of our purchases and what helps to motivate one purchase over another.  Multiple aspects of life are examined to show how virtually everything is “economics” driven.
E-co-nom-ics is a  great book in easy to understand style that gives reader’s insight into their consumer choices.  Reading this book is an ideal way to get your feet wet before plunging head first into economics.
This book was provided to me by BookRooster in exchange for an unbiased review.

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